Two hours before guests arrived, the client’s PR team was still finalising seating charts. Our team was tucking the last stems into the oversized floral backdrop—roses, orchids and hanging amaranthus, all in the brand’s core colour palette. By the time the first champagne glass was clinked, every detail had clicked. People didn’t just walk into a launch party; they stepped into the brand story.
At Starry Eyed Events, floral design isn’t just about making things pretty. It’s about building an experience that connects. We use flowers as visual cues to highlight values, spark conversations, and help brands stand out in a crowded market. If you’re planning a product launch, influencer event or promotional campaign in London, here’s how we use flowers to turn those moments into memories.
1. Choosing Flowers That Reflect Brand Identity
Every brand has a tone—fun, refined, disruptive, heritage. We pull that into the floral design. For a tech client launching a sleek gadget, we might use clean lines, tropical leaves, and minimalist colour. For a heritage brand relaunching in a luxury space, the flowers could be rich, textured and layered.
This isn’t just about flowers for events—it’s about expressing brand identity in a visual, sensory way. Think of it like dressing your product for the party. You wouldn’t wear joggers to a black-tie launch. Same goes for your floral concept.
2. Making Your Event Shareable with Floral Installations
People don’t just want to attend—they want to post. That’s where floral installations come in. We design pieces that become photo moments: entry arches, branded walls, flower-wrapped signage. These are more than decor. They’re shareable content machines that boost brand visibility.
For example, at a recent corporate launch, we created a branded installation using the company’s initials in fresh hydrangeas. It was photographed hundreds of times, tagged in dozens of posts.
3. Styling to Support the Whole Brand Experience
Floral styling works best when it supports the rest of the event production. We collaborate closely with your planners, stylists, and AV team. If the lighting is warm and cinematic, we pick florals that glow in that palette. If the event styling has a strong angle—like immersive experiences or interactive zones—we make sure our design fits the vibe.
For example, at a London fashion label’s PR launch, we used sculptural arrangements at each activation point to guide footfall and build energy as guests moved through the space. It wasn’t random; it was intentional visual storytelling.
4. Connecting Flowers to the Product Launch Message
Floral design can reinforce your launch message when done with thought. Is your brand about sustainability? We’ll source British-grown, seasonal blooms and build eco-conscious designs. Are you launching a new scent? We can use fragrant flowers to tie the experience together.
In a recent influencer event, we designed a flower styling moment where each guest could create a mini bouquet based on the product’s fragrance notes. They didn’t just walk away with a gift—they left with a branded, memorable experience.
5. Managing Logistics Like a London Event Florist Should
London is a brilliant city to launch in—but it’s not always easy. From loading bay rules to tricky access times, we handle the logistics calmly and professionally. We’ve styled venues across Shoreditch, Soho, Mayfair and beyond—so we know how to work fast, solve problems and make it seamless.
If you’re planning a marketing event or corporate launch, don’t underestimate the value of working with a florist who knows London. You won’t need to explain the venue quirks—we already know them.
Floral Design in London: What Makes It Special?
As a business specialising in floral design, we’re proud to work across London’s ever-changing creative landscape. Our work spans floral art, immersive installs, event decor and bespoke floral styling. What ties it all together? A sharp understanding of brand activations and what makes them stick.
We’re not just flower people. We’re visual storytellers for brands who want to be remembered. Whether you’re planning a PR launch or building hype for a new service, our floral design brings the energy—and keeps your brand front of mind.
Ready to Make Your Brand Launch Unmissable?
If you’re looking for standout floral styling for your next promotional event or corporate launch, we’d love to help. Our team designs for visibility, impact and connection. Call us on 07738 156614 or get in touch here to start planning.
FAQs
- Do you offer branded floral installations?
Yes—we can incorporate logos, brand colours or product shapes into the design to make it visually consistent with your campaign. - How far in advance do we need to book for a London brand launch?
We recommend 6–8 weeks for bespoke work, though we can sometimes accommodate last-minute projects depending on scale. - Can you coordinate with our PR or events agency?
Absolutely. We regularly collaborate with agencies, planners, and internal brand teams to make the styling part seamless. - Do you provide florals for product shoots too?
Yes, we can supply branded florals for photoshoots, lookbooks, influencer content and more. - Are your flowers sourced sustainably?
Wherever possible, yes. We prioritise British-grown, seasonal flowers and reusable mechanics for eco-conscious builds.
